The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
mccann / new york
Client
Title
Category
Award
Points
Touch Card
Agency: McCann / New York
Client: Mastercard
Category: Service Design / Customer Experience (CX)
Points: 9.00
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives
Category: Out of Home / Brand Installations
Points: 9.00
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives
Category: Experiential & Installations / Experiential & Immersive
Points: 3.00
Anthem For All
Agency: McCann / New York
Client: Microsoft + Invictus Games Foundation
Category: Audio Craft / Sound
Points: 3.00
The Batting Lab
Agency: McCann / New York
Client: SAS
Category: Spatial Design / Experiential & Immersive
Points: 3.00
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives
Category: Popular Culture Impact
Points: 3.00
Anthem For All
Agency: McCann / London + McCann / New York + Craft / London + Craft / New York
Client: Microsoft + Invictus Games Foundation
Category: Use of Technology
Points: 1.50
Client:
Mastercard
Title:
Touch Card
Category:
Physical Products
Award:
2023 Experiential & Immersive Gold Pencil
Points:
45.00
Client:
Mastercard
Title:
Touch Card
Category:
Integrated Campaign
Award:
2023 Integrated Silver Pencil
Points:
21.00
Client:
Mastercard
Title:
Touch Card
Category:
Service Design / Customer Experience (CX)
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Out of Home / Brand Installations
Award:
2023 Design Bronze Pencil
Points:
9.00
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Experiential & Installations / Experiential & Immersive
Award:
2023 Out of Home Merit Award
Points:
3.00
Client:
Microsoft + Invictus Games Foundation
Title:
Anthem For All
Category:
Audio Craft / Sound
Award:
2023 Interactive & Mobile Craft Merit Award
Points:
3.00
Client:
SAS
Title:
The Batting Lab
Category:
Spatial Design / Experiential & Immersive
Award:
2023 Design Merit Award
Points:
3.00
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Popular Culture Impact
Award:
2023 Cultural Driver Merit Award
Points:
3.00